Anyone familiar with Kickstarter will know it’s a great place to discover brilliant new ideas and this new photography accessory certainly fits the bill. The Fotocapio BounceLite was invented by Tony Chau, who found the limitations of current flash diffusers frustrating enough to design his own. His ideas for the solution were distilled through decades of frontline knowledge as a professional photographer and, more pertinently, after working with many of the diffusers currently available. You can read more about this simple, elegant invention and support the campaign on the Kickstarter page here. The project was also recently chosen as a Kickstarter Staff Pick.